Lima, June 16, 2021.- Peruvian coffee seeks to conquer the South Korean market, the country where the most coffee on the Asian continent is consumed. Therefore, Peruvian Agri exporters are diversifying their coffee production and specialization to increase their commercial quality and opportunities in the Asian country.
Only between January and May of this year, South Korea bought US$ 2.7 million of Peruvian coffee, and this figure is expected to grow in the coming months, since in July Peruvian Agri exporters will participate in face-to-face fairs in South Korea to promote the quality of the coffee produced in the Peruvian jungle, stated Susana Yturry, Agri export Manager of the Peruvian Exporters Association (ADEX, for its acronym in Spanish).
“Our goal is that the presence of Peruvian coffee is not limited only to instant coffee or blended coffee, but also to be known for our organic and premium coffee. In this very coffee market, we want Peruvian specialty coffee to be consumed more frequently,” she commented.
Peru exported coffee for about US$ 72.7 million between January and May of this year, according to information from ADEX. The main destination was the United States (US$ 17.2 million), followed by Colombia (US$ 12.04 million), Germany (US$ 9.7 million), Canada (US$ 5.9 million), Belgium (US$ 3.8 million), among others.
The ADEX representative also emphasized the positioning that Peruvian products such as Andean grains are achieving in the foreign market. Thus, he noted that, in the Chilean market, and according to the trend of consuming healthier breakfasts, the supermarkets of the southern neighboring country are placing more and more products on their shelves such as quinoa, kiwicha and chia, which are mixed with blueberries and other fresh fruits.
“Chileans, apart from valuing our gastronomic culture and attending at Peruvian restaurants on regular basis, are currently consuming Andean grain-based breakfasts at home or at work. On their grocery shopping lists, they include many premium quality processed products from Peru,” Yturry stated.